High-Performance Focus & Execution at Work

Upgrade team focus and execution using principles of performance psychology and neuroscience

Built from 50+ workshops through a NYC-based community (~1,900 members), shaped by consistent feedback from people working across roles and industries.

Formats Available

60-minute virtual talk, ideal for lunch-and-learns

90-minute workshop, deeper session

Half-day (3.5 hours), interactive workshop

The modern workplace fragments attention through context switching, cognitive load, and AI-assisted workflows, making consistent performance difficult.

You’ll learn practical tools to stabilize focus and improve execution in real time.

What we’ll cover

What happens when we sit down to direct our attention—grounded in cognitive science

The Focus Cycle

  • Task kickoff and initial resistance

  • Deep focus and flow

  • Fatigue, drift, and reset

  • Simple resets to stay focused

In-the-Moment Focus Breakdowns

How focus splinters in creative tasks based on attention research.

  • Unclear task → brain scans for clarity

  • Too many open loops → working memory overloaded

  • Task feels heavy → effort costly, attention drops

  • Context switching → fragments attention → slows execution

  • Real-time fixes for focus breakdowns

Why Procrastination & Avoidance Happens

From a psychological perspective, avoidance is a natural system response.

  • Emotional friction in starting tasks

  • Avoidance patterns on complex, ambiguous, or AI-assisted work

  • How avoidance → relief → repeat loops get reinforced

  • Break avoidance in real time

Building Work Habits For Execution

Rooted in habit-building psychology

  • Habits are cue-driven patterns that run with little effort

  • Built through cue, action, reward, and repetition

  • Execution improves when habits support how work gets done

  • Audit work patterns and redesign using Add, Edit, Delete

Energy Foundations for Execution (system-level capacity)

Your human system determines your ability to perform—grounded in neuroscience

  • Sleep → slower decisions, heavier tasks, more switching

  • Threat response system → effort feels heavier, avoidance increases

  • System degradation → lower capacity → weaker execution over time

  • Practical strategies to manage energy

What teams leave with

  • A clear model of how focus and execution actually behave under load

  • A practical understanding of why work breaks down (and how to fix it)

  • Tools to improve execution through better work habits and structure

  • A system-level view of energy and how it impacts performance

About your host

Aiden Murtagh is a Mindset & Performance Coach based in NYC and a graduate of the Jay Shetty School of Coaching.

Founder of the NYC Personal Growth & Life Coaching Lab on Meetup (4.7 rating, 1,900+ members), hosting 50+ workshops on mindset, focus, and performance.

Creator of the Yes Sensei ® app and the Yes Sensei ® Method, a practical coaching framework grounded in performance psychology and built for structured action.

Let’s Talk Next Steps

I personally follow up with everyone. No obligation.